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Oreo has revealed the flavor of this year’s limited-edition mystery cookie: churros.

On the shelves since September, the mystery Oreo gave off a definite cinnamon hit, which had people guessing Teddy Grahams, horchata, speculoos, French toast.

A $50,000 prize will be given to one of the samplers who guessed that the flavor was inspired by the fried Mexican treat traditionally paired with hot chocolate.

The first Mystery Oreo, in 2017, was a citrusy flavor that was widely criticized as tasting like a cleaning product. It turned out to be based on the breakfast cereal Fruity Pebbles.

Which is much less odd than the limited-edition Oreo rolled out last year in China: hot chicken wings and wasabi.

 


Source: East Bay Oreo mystery solved, and the flavor isn’t horchata

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