Ohio State University is trying to trademark the word “The.”
The Aug. 8 application to the U.S. Patent and Trademark Office was uncovered Tuesday by trademark attorney Josh Gerber, who posted it on his Twitter account.
It indicates that the university is planning a line of clothing emblazoned with “The.”
OSU’s marketers have been adamant that the university be called by its full name, which includes the “The.”
“Like other institutions, Ohio State works vigorously to protect the university’s brand and trademarks,” Ohio State spokesman Chris Davey told the Columbus Dispatch. “These assets hold significant value, which benefits our students and faculty and the broader community by supporting our core academic mission of teaching and research.”
Ohio State has at least 150 trademarks in 17 countries, according to the report.
In the past, the school trademarked the names of former Buckeyes football coaches Urban Meyer and Woody Hayes.
–Field Level Media
Source: East Bay Ohio State trying to trademark the word ‘The’